K-pop agencies faced challenges in the third quarter, with three of the four largest companies reporting declines in financial performance due to reduced album sales and artist inactivity. However, JYP Entertainment saw a significant rebound thanks to Stray Kids' world tour. Analysts predict a recovery in 2025, driven by the return of major groups like BTS and Blackpink, alongside improved monetization of fandom platforms.
Shares of YG Plus surged nearly 30% following the release of "APT," a collaboration between BLACKPINK's Rosé and Bruno Mars, which topped Spotify's Global playlist and ranked fourth on iTunes. The music video has amassed over 82.9 million views, marking a record for male-female duet debuts in 2024. Despite this success, YG Entertainment's stock has fallen 22.5% year-to-date amid ongoing challenges in the global music industry.
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